SAAB DROPS ADS ON "DR. LAURA"
- Another Major Company Says 'No' to Schlessinger
- Who Will Support the TV Show?
Washington, DC -- After an inquiry from StopDrLaura.com, automaker Saab quickly dropped its advertising from Laura Schlessinger's radio program. As Saab joined the parade of major companies distancing themselves from Schlessinger, StopDrLaura.com asks "Who will support her TV show?"
"Saab has an important audience and customer base in the gay and lesbian community, and it would hardly be our intention to offend this audience by appearing to support Dr. Laura's points of view..." wrote Dan Chasins, president of Saab USA, in an e-mail today to StopDrLaura.com. "Our agency has been instructed to pull any Saab radio spots from the Dr. Laura show, and that we will not place any further advertising on the show," Chasins wrote.
SAAB's announcement was made just 24 hours after both Radio Shack and Motel 6 made similar announcements. "At this point, we'd like to know just who is going to support Schlessinger's TV show," said John Selig, a spokesperson with StopDrLaura.com.
Schlessinger's TV show, offered by Paramount Television, is set to debut September 11. StopDrLaura.com has announced National Days of Protest to coincide with the show's debut, and are organizing activists to monitor local advertising that may appear. "The success we've had in mobilizing the community on these advertisers will be translated to the local level," Selig said. "Advertisers big and small will hear from customers and the community:
intolerance is bad for business, and so is Schlessinger."
Other companies that have severed connections with Schlessinger include: Procter & Gamble, Priceline.com, Natrol, Red Lobster, Gateway Computers, EchoStar/Dish Network, Skytel, Geico Insurance, Xerox, ToysRUs.com, More.com, BoxLot, the Ohio State Lottery, United Airlines, AT&T, American Express, Kraft, Kroger, Amica Insurance and TCF Bank.
TEXT OF SAAB USA MESSAGE TO STOPDRLAURA.COM:
Subj: Saab Advertising
Date: 8/23/00 5:28:00 PM Eastern Daylight Time
Dear Mr. Selig,
First let me thank you for calling to my attention that Saab's advertising was appearing on the "Dr. Laura" show in some local radio markets. As I mentioned to you on the phone, Saab has an important audience and customer base in the gay and lesbian community, and it would hardly be our intention to offend this audience by appearing to support Dr. Laura's points of view on sexual preference.
Your suspicion that Saab was not intentionally selecting this editorial content was absolutely correct. In purchasing advertising in the many radio markets around the country, from time to time we find our ads appearing on programming that we can't condone, and it is appreciated when our owners or others in the audience call it to our attention.
Please be aware that as of Monday this week, our agency has been instructed to pull any Saab radio spots from the Dr. Laura show, and that we will not place any further advertising on the show.
Once again, thanks for calling this to my attention.
Saab Cars USA, Inc.